Privacy Policy

1. Introduction

Marcello Perazzani (“we”, “us”, or “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and use our consultancy services.

2. Information We Collect

We may collect the following types of information:

• Personal identification information: Name, email address, phone number, and company name — provided when you book a consultation or contact us.
• Scheduling data: Information submitted through our Calendly booking integration, subject to Calendly's Privacy Policy.
• Usage data: Browser type, IP address, pages visited, time spent on pages, and other diagnostic data collected automatically.

3. How We Use Your Information

We use the information we collect to:

• Provide, maintain, and improve our consultancy services
• Schedule and manage consultation calls
• Communicate with you regarding your inquiry or engagement
• Analyze website usage to improve user experience
• Comply with legal obligations

4. Legal Basis for Processing (GDPR)

If you are located in the European Economic Area (EEA), our legal basis for collecting and using your personal information depends on the context:

• Consent: You have given clear consent for us to process your data for a specific purpose.
• Contractual necessity: Processing is necessary to fulfill a contract or take steps before entering into one.
• Legitimate interest: Processing is in our legitimate interests and not overridden by your rights.

5. Third-Party Services

Our website may use third-party services that collect information. These include:

• Calendly — for scheduling consultations
• YouTube (Google) — for embedded video content

Each third-party service operates under its own privacy policy. We encourage you to review their policies.

6. Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes outlined in this policy, or as required by law. When data is no longer needed, it is securely deleted or anonymized.

7. Your Rights

Under applicable data protection laws, you have the right to:

• Access the personal data we hold about you
• Request correction of inaccurate data
• Request deletion of your personal data
• Object to or restrict the processing of your data
• Request data portability
• Withdraw consent at any time

To exercise any of these rights, please contact us using the details below.

8. Cookies

Our website may use cookies and similar tracking technologies to enhance your experience. Essential cookies are necessary for the website to function. Third-party embeds (such as YouTube videos and Calendly) may set their own cookies subject to their respective privacy policies.

9. Security

We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the Internet is 100% secure.

10. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated revision date. We encourage you to review this policy periodically.

11. Contact

If you have any questions about this Privacy Policy or wish to exercise your data rights, please reach out through our website contact form or book a call to discuss directly.